About Digital Marketing Program
Digital Marketing Training and Internship Program is designed to transform your career with in-depth expertise in all digital marketing domains with an experience driven approach. This program covers all the essential areas like SEO, SEM, Social Media, Email Marketing, Content Strategy, AI and Automation in digital marketing. It also provides an opportunity to work on live projects as an important part of this course and interns are expected to spend at least 5-10 hours per week on the chosen projects for 3 months.
Key Features
Learn Complete Digital Marketing in 12 Weeks
Join our comprehensive program designed to equip you with the skills and experience you need to embark on a rewarding career in digital marketing.
- Lifetime access to a toolkit of course material, PPTs and e-books
- Live demonstration of each topic for better understanding
- Live sessions and community support to clear doubts during the projects
- Mentorship & ongoing support from industry experts post training
- 16 real-world industry projects for a diverse portfolio
Why Students Join This Course?
Get Certified
Get industry recognised digital marketing training along with the experience letter for live projects.
Learn the Most Relevant Skills
Upskill yourself by learning the latest AI and automation tools for digital marketing with case studies.
Get Noticed
Get CogniSquad career services and community support to help you get noticed by top companies.
How Does the Training Work?
The training includes 38+ hours of training material to be completed in 3 months
- Complete all the Sessions in the Specified Timeline
- Attend Weekly Live Sessions for Doubt Clearing
- Complete Quizzes, Case Studies and Assignments for Each Topic
How Does the Internship Work?
The internship includes 16 Live Projects to be completed in 3 months
- Complete 14 Minor Projects in the First 8 Weeks
- Complete 2 Major Projects in the Last 4 Weeks
Carefully Curated Syllabus
Our course is delivered with extensive curriculum designed according to the industry standards!
Introduction to Digital Marketing and Website Creation
- Digital Marketing Basics
- Understanding Buyer’s Journey
- Inbound & Outbound Marketing
- Digital Marketing Methodologies
- 4 Stages of a Successful Social Cycle
- Basics of WordPress and 1-click Installation
- WordPress Dashboard & Advanced Functions
- Elementor Page Builder & Panel Setup
- Creating a Complete Website Using Elementor
- Advanced Elementor Features
- Introduction to WooCommerce
- Setting up a WooCommerce Store
- WordPress & AI Integration
Search Engine Optimization & Search Engine Marketing
- Basics of SEO
- How Does Search Engines Work?
- Keyword Research Process
- How to Use Tools Like UberSuggest
- On-Page Optimization Using Yoast SEO Tool
- Writing SEO Friendly Content
- Do-Follow & No-Follow Link
- Technical SEO
- Working With Schema
- Introduction to Google Ads
- Setting up Google Ads Account & Billing
- Ad Account’s Structure & Campaign Goals
- Setting up an Ad Campaign
- Expanding Ads Functionality with Sitelink Extensions
- Creation of HTML5 Banners
- Google Ads Bidding Terms
- Integrating Ads Account with Google Analytics
- Multiple Account Management
Social Media and Affiliate Marketing
- Basics of Meta Ads
- Setting up Business Manager & Ads Manager
- Setting Up an Ad Campaign
- Installing Facebook Pixel
- Facebook Custom Conversion
- Facebook Audience Insights
- Setting up a Leads Ad
- Social Media Management Tools
- Social Media Analytics
- Basics of Affiliate Marketing
- Data Driven Ways of Selecting a Niche
- Choosing the Right Marketplace
- Building your Own Affiliate Marketing Website
- Traffic Generation for Affiliate Marketing Website
- Content Creation For Affiliate Marketing
- Building Affiliate System Using WpAffiliate
Automation & AI in Digital Marketing
- Basics of Marketing Automation & Tools Like GetResponse & Zapier
- Setting up Automation Tools
- Introduction to Sales Funnel
- Setting up a Landing Page
- Setting up an Email Autoresponder
- Building an Automation Workflow using a Template
- Building an Automation Workflow from Scratch
- Connecting GetResponse with WordPress
- Analysis of Customer Journey Using Google Analytics
- Digital Marketing with AI
- Use of AI in Predictive Analytics
- Chatbots, Speech Recognition & Image Recognition
- Personalized Product Recommendations
- AI Powered Website Builders
Total Program Fee
INR 5999/- 11,999/-
Duration: 3 Months
Still Have Questions?
Frequently Asked Questions
There is no prerequisite for joining this program. Students enrolled in any degree or diploma program or working professionals who want to learn digital marketing can join.
This online course allows you to learn at your own speed as it is a self-paced. You can complete course material in 3 months or less.
The duration is 3 months. Internship projects are a part of this course and starts from the first week.
Yes, we offer support through our private community forum and regular Q&A sessions with our instructors.
No, you do not need any prior knowledge or experience in digital marketing as all the topics are covered from basics.
Once you complete 60% of the training material, you will be able to download your training certificate from your dashboard.
Once you complete 7 out of 14 minor projects and 1 out of 2 major projects, you will receive your internship certificate. Once you successfully complete all the projects, you will also receive a letter of recommendation from your mentors based on the performance.
You get lifetime access to both training and placement material